Know where your brand stands.
And what moves it.
We measure your brand's awareness, consideration and image with your consumers, against your competitors, all year round.
Brand Tracking, plus the studies that test what's behind every change.
Trusted by marketing and agency teams in 40+ markets
You measure everything except the thing that decides the sale.
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What you measure:
- Impressions
- Click-through
- Cost per acquisition
- Return on ad spend
- Share of search
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What you don't:
- How many people in your market have heard of your brand
- How many of them would consider buying it
- Whether either number is rising or falling
- How you sit against the brands you actually compete with
Your campaigns are measured constantly. Your brand isn't measured at all.
One tells you how the media performed. The other tells you whether it's working - and it only exists if you ask the people in your market.
Brand Tracking: your brand, measured all year round.
One measurement, set up by our team, that runs whether or not anyone meets about it.
Against your competitors
All year round
With a read on what to watch
From $19,990 a year, per brand and per market. See Brand Tracking →
A real Brand Tracking report
Open it, click through it, share the link. Nothing to sit through and nothing to rebuild.
What do AI assistants tell shoppers about your brand?
More shoppers ask an AI assistant what to buy. Brand Tracking can show what assistants say about your brand next to what your consumers say, so you read one against the other.
Start with a free check: what ChatGPT and Google tell someone who's about to buy your brand.
Once you know the number, find out what moves it.
When a result raises a question, a follow-up study answers it, in days.
Should we back this idea? Appeal, purchase intent, and what to fix before launch.
See Concept Testing →Will this campaign land? A read on likely impact before the media spend.
See Brand Lift →Did people remember it? Recall, message retention, what cut through.
See Campaign Recall →Who is actually buying? Demographics, attitudes, behaviours, turned into profiles.
See Audience Profiling →How does the category really behave? Drivers, barriers, unmet needs.
See Usage & Attitudes →Something else entirely? Your questions, your audience, the same report back.
See custom research →Set up once. Then it runs all year.
A proven method.
Our team sets up your tracking with you, from a structure we've tested: your competitors, your audience, your questions.
Knowing where your brand stands shouldn't take a research department.
For years, measuring a brand meant a research department, a six-figure budget and a three-month timeline.
Most marketing teams have none of the three, so they decide without it.
We built Standard Insights so that any brand can know where it stands and act on it, at the speed decisions actually get made.
Your brand has a position today.
Find out what it is.
Tell us your category and your competitors. We'll show you a report and what a year of tracking would look like.